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ABC CO LTD,Mumbai
Aug 2009 to Till Date
Position : Marketing Manager
Responsibilities:
Planning
Work with head of division to develop and implement a marketing and business development strategy that supports the business objectives and the Company’s goals. This includes developing and implementing integrated and strategically aligned plans for advertising and promotions, seminars, sponsorships, special events, public and media relations, web and technology-based initiatives, proposals and other external communications.
Business Development & Client Care Initiatives
Identify opportunities to leverage and expand the client base both domestically and internationally. This includes
a) managing the development and delivery of company-wide client care programmes, events and systems aimed at deepening key client relationships, as well as
b) Providing business intelligence support on prospective clients, as well as competitor information.
c) Participating in the Management of the Industry with the purpose of identifying and leveraging business opportunities and alliance partnerships
d) Supporting clients by providing information on technical developments that are likely to impact their businesses.
e) Development of the CRM system within industry.
Identify opportunities for presentations, pitches, marketing materials, seminars, appropriate affiliations, events and other targeted methods that drive new business development and cross-selling. This includes advising on the implementation of effective blueprints and systems for drafting, tracking and measuring the success rate of proposals and tenders, as well as monitoring and evaluating the effectiveness of affiliations and targeted events.
External Branding: Sponsorships, and Communications
Identify opportunities to increase brand awareness and to raise the visibility in the market. This includes overseeing and ensuring the quality of the Company’s public and media relations, including advertising and press releases, to enhance the media profile of the Company, to increase market presence, and to promote the Company’s professional credentials.
Oversee, monitor and actively strategise with contacts responsible for website maintenance, updating and optimisation, including Search Engine Optimisation and Marketing campaigns.
Merchandising
Initiate and oversee the development, maintenance and ongoing quality control of marketing materials, and the procurement and distribution of promotional items and gifts in line with strategy, brand, reputation and high standards of the Company.
Internal Branding & Communications
Identify opportunities to foster internal communications and synergy across the Company’s departments. This includes developing and overseeing the implementation of an internal communications strategy for the Company involving a mix of company-wide newsletters, news flashes, in-house seminars, conferences and staff functions.
Budgeting/ Financial Management
Prepare, manage and administer the marketing budget, with oversight from the Company’s Board of Management.
Vendor Management
Develop outside consultants, vendors and other marketing-specific resources to ensure that work progress and quality standards are set, achieved and met
XYZ CO LTD,Mumbai
Jan 2006 to Oct 2008
Position : Executive Marketing
Developed effective go-to market plans resulting in double-digit revenue growth for the business, while most competitors’ businesses declined
Substantially grew business with small and medium companies
For a compliance solution, drove target market selection, product definition, investment case, pricing, development, launch and sale to initial 30 customers.
Educational Qualification:
Education
B.A From Chennai University
MBA(Marketing) From Anna University
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